Guest posting has become popular among bloggers. No, this is not because bloggers are lazy or too busy to create regular content for their blogs. In fact, a lot of attention is paid to guest posting because it has immense benefits, part of which is audience growth.
What is guest posting?
Guest posting as the name suggests, is writing articles that are published on other people’s blogs. You’re probably thinking that it doesn’t make good business sense to direct your resources at another person’s blog when you can affect yours. Well, guest posting is a big tool for growing your blog. It actually does affect your own blog. There’s so much information on blogs these days, so it is a real time feedback process.
Here’s how guest posting influences your online audience.
A Wider audience
Yes, you can create a blog, have good content and gradually grow your audience. This takes a lot of time. With guest posting, you’d have a target audience within reach, people that can relate to your blog. You’d get to subtly market your blog simply by getting the audience in another blog curious. Remember that you’d most likely be guest posting on a blog with similar content as yours. This puts your name and your work out there. It is like a one on one session with people you hope will eventually be a part of your own audience. Did you know? “When it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site” (Goins, 2017)
Search engine relevance
Backlinks are a necessity for search engine ranking and guest posting is a perfect opportunity to have backlinks to your website. These backlinks are inserted in your article and can be accessed by simply clicking. Search engines use these links in their formula for website ranking. Having high quality blogs linking to your website improves your ranking prospects.
Good relationships with other established bloggers
Guest blogging involves providing good content for another person’s blog. This adds value to the blog and it doesn’t stop there. It also creates a relationship between you and the blogger. It helps to have network of high quality bloggers. Such connections could add to your online credibility as a blogger, an added value to your blog.
You should not just consider guest posting for other blogs. You should also consider making it an option for your own blog. It doesn’t matter if you have a blog that is already growing and excelling. Guest posting is a great way to increase your audience. Amazingly, all it costs is time to put together a great guest post for a blog. You literally kill three birds with one stone; an audience that understands what you have to say, backlinks and a build up on your credibility, relationships with people that other bloggers. It’s an all round win.