Guest posting is an essential method of building links for your core clients. For me clients such as KC Brighton Locksmiths, KC Worthing Locksmiths, Frank Finn Plumbing & Heating Richmond, Active Kids Nursery Hove, KLMA Makeup Academy Manchester are all clients who I have used this process to obtain links from relevant and authoritative websites which adds to their online visibility.
Almost every, if not all, site/blog owner accept guest posts solely on the basis of the posts’ high quality and uniqueness. Posts that lack quality are not even given a moment’s thought. The articles on the sites you aim to write for already have a certain quality that their loyal followers are familiar with and would expect to see whenever they visit the site. As a result, if your article is not one hundred percent unique and of good quality, it stands a high chance of being rejected.
Guest posting makes the job of having a consistent output easier for bloggers and as such, they reject guest posts only when you fall back on certain guest posting rules. There’s no way your article will be rejected if you do the needful. Additionally, as regards guest posting, it is vital to lay emphasis on ideas that will incite the readers to take immediate action. Any thing that would help the reader easily grasp the information or knowledge contained in the article such as images and procedures should also be included.
Here are few things you should be mindful about to avoid receiving the red flag from your target blog:
Ensure that you thoroughly go through the site in search of other blog posts that have covered topics/subjects similar to what you want to write. Make use of the search box in the blog to carry out this search and if you find a similar topic, assess the manner in which it was covered. Writing on a topic/subject that has already been covered is one of the foolish mistakes that a guest blogger can make.
The Style Used in Writing the Articles on the Site
Never forget that it’s the readers that will digest whatever it is you choose to write. That being said, the first thing you should do before writing for any blog is to familiarise yourself with the style i.e the tone and voice used in writing the articles on the site. You can do this by reading some articles that’s been uploaded on the site.
A Guest Post is not a Tool for Promoting Your Products or Business
Even if you want to make instances using businesses, it’s advisable that you give those examples using businesses that have established a relationship with the blog. It’s good you inquire on how the post will be published before you start working on that guest post article—whether there will be any adjustments or it will be published the way it is. It is in the power of some blogs and sites to adjust your posts to fit in with their needs. Always seek clarification on all these before you submit your post.
Submitting the Post
The preferred mode of submission for most bloggers is through email as an attachment. Most times, there is a separate email for this with an exclusive function of serving this purpose. Using the wrong email means that the right people will never see your post.
If you and the blog or site owners have not communicated before, ensure that you include in your guest post submission, links to other articles of yours published elsewhere. This would enable the blog owners evaluate the quality of your writing and your readership base. If you have an established readership, it symbolises an increase in traffic for the blog.
The post should also contain your bio. Many readers will be interested in knowing who a particular writer is, especially if there’s something about your content matter to comment on. You can also use your bio as a means of drawing your targeted audience to your site by including the link to your site. Some bloggers might also require you to upload a headshot while submitting your article.
Your guest post submission stands a great chance of being accepted when you take note of all the above listed guidelines and adhere to them.