At Trilobyte Digital we are experts in SEO outreach and link building strategies. If you want to learn a little about some of the best approaches to guest posting then read the following article. If you are interested in putting some of this into practice then please contact Trilobyte Digital at our offices in Brighton for SEO expertise and advice.
Guest posting is one of the common ways people build authority in their chosen niche and drive traffic to their websites. It can provide awesome benefits to your search engine optimisation efforts. That being said, guest posting is not an easy feat and bloggers are liable to make several errors. To help you avoid this, here are 10 mistakes to be aware of when guest posting.
Why shouldn’t you write about your business when guest posting?
Guest posting is an opportunity to improve your authority in a chosen area, not an opportunity to advertise your business. Blog visitors are not interested in reading promotional materials or ads. The rule is simple; don’t blow your guest posting opportunity by writing about your business, products or services.
Why should you remember to link back to your site when guest posting?
This should not be confused with advertising your business. Rather, it involves giving readers a way to find you and read more of your materials. At the very least, a link to content on your website should be found in your bio. This link can generate traffic to your website.
Why do you need to have a sound strategy when guest posting?
If the purpose of your guest posting is to generate leads to your website, then you need a sound strategy to make this happen. This could be something as simple as offering a free downloadable resource or discount. However, if you are simply looking for brand recognition, this may not be necessary.
Why do you need to ensure the site you guest post on has the correct target audience?
It can be very appealing to write for popular, high traffic websites; however, not all of them can give you the kind of traffic that you need. It is better instead to write for a small website in a related niche.
Why should you ensure you don’t just guest post to generate links?
Google’s stand on guest blogging for links is very clear; it is actually what gave guest blogging a bad reputation in the first place. When you are posting simply for the purpose of generating backlinks, you end up writing low quality content that will not be useful to anyone.
Why is it important not to have poor content on your website?
The whole point of guest blogging is to attract traffic to your website, but this purpose will be defeated if visitors arrive you site only to find poorly written content. Your first job is to populate your website with high quality material.
Why should you ensure you don’t send low quality content for guest posts?
For most guest bloggers, as long as the content is not going on their website, they see no reason to go all out and write quality posts. This can however destroy your reputation and spoil the relationship you have with the website owners.
Why is it ok to perform a ‘hit and run’ when writing guest posts?
There is nothing wrong with doing one or two really great articles for a website and moving on to better things. However, if you are known for being a one-time only contributor, people will not want to work with you.
What are the potential pitfalls with writing too many blog posts when guest posting?
This may appear conflicting with the point above, but there is a valid difference. Most bloggers think that the number of posts they submit determines how fast they can rise. While this may be true, in some cases, writing too often can cause you to create poor quality content.
Why is it important you don’t make grammatical and spelling errors when guest posting?
Errors in grammar and spelling has killed the career of many aspiring bloggers. In an effort to send in as much content as possible, they fail to go over their work and end up sending content that contains many errors.