Link building is possibly one of the hardest methods of growing a website; yet, it can also be the most beneficial. However, for new websites and small business owners with limited budget, a holistic SEO approach may not be very feasible. At Trilobyte Digital we are your local go to Brighton SEO agency for SEO web design and advanced techniques.
So how can these businesses build the type of quality links that will make a difference?
Here are some ways to go about it.
Should you reach out to people you know?
As a small business owner, one of the first ways you can build links is to reach out to your friends and families. You probably have people within your sphere of influence who own blogs or websites, because these people are close to you, they would likely not hesitate to share links to your content on their website.
Why should you create a blog?
Creating engaging content is your best asset when it comes to attracting links. And the best way to showcase your engaging content is by sharing it on your blog. Whether you like it or not, a blog is essential today, for the success of your small business.
How do you go about building the right relationships for SEO outreach?
In virtually every city, you will find an organisation that caters to businesses in your industry. It could be the local chamber of commerce or a network of other businesses in your area. Joining an organisation like this not only gives you the opportunity to share links, but also an avenue for beneficial networking.
What’s the best way to make use of your reputation?
You can build links to your website by taking advantage of your reputation. Look for local news agencies or online commentaries where you can make authoritative comments about what is happening locally or nationally in your chosen niche or industry. You can gain a link or mention on their online platform if they have one.
Why should you support a local organisation?
You may not know it but supporting the local boy’s scout association can be an opportunity for link building. If these organisations have a website, you can have a link to your content on their website for a bit of donation or even non financial help.
What’s the benefit of getting on a list?
People click on links presented in trustworthy websites and directories. Make efforts to get on a list. However, it is important that you concentrate on directories that target your specific niche or industry.
Why should you check out the competition?
Chances are your competitors have authority websites linking to them that you don’t. Find out by Googling your competitor’s website inside quotation mark – like this: “competitors.com”. The results will show you websites linking to their content.
What are the benefits of reciprocal links for SEO?
Another good strategy to adopt is the link out strategy. If you link to a website, they may link to you, or vice versa. This strategy should be used with care however, as Google does not approve of too much reciprocal linking.
Why should you write guest posts?
Writing great articles for websites and article directories is a good way of building your authority and can help you with link building. You can link to content on your website either in the article itself, or in the resource section of your guest post.
What’s the purpose of social bookmarking?
Social bookmarking can be an effective way to build links to your website. Social bookmarking sites like Dig, Google Bookmarks and Pinterest offer you the opportunity to bookmark lots of things that interest you, including your own website.