One helpful strategy to use when link building is blog commenting. This is something our Brighton based SEO specialists at Trilobyte Digital are adept in. Here is a handy guide:
Commenting on blogs is a well known practice that has been going on for years, and even though commenting solely for the purpose of building links can earn you a penalty from Google, it remains a very effective way to build links and drive traffic to your site.
The following tips will act as guidelines to help you get the best results when you use blog commenting to build your links.
What’s the importance of doing your research?
This may sound obvious, but you will be surprised at the number of people who just wake up one morning and start commenting on random blogs. Before you comment on a blog, it is important that you understand what the blog and topic is all about. You also need to know the audience your comments will target. This information will help you craft your comments in such a way that it will be relevant to the blog readers. You want to come out as an authority in your field.
Should you assign the job of blog commenting to one person?
If you have a team handling your blog commenting, chances are that different members of the team can comment on the same post. It gets even worse when opinions on both comments differ. To avoid this, assign the task of commenting on blogs to one person.
Should you blog comment using a real name?
Blog owners are very skeptical when they see comments under the name of a company. Even if you have something relevant to say, the comment may not go through as companies have been known to use blog commenting as an avenue to advertise their products. It is better to use a real name instead. You can use your own name, or the name of someone who holds an important position in your company.
Is blog commenting just about link building?
One thing to remember is that blog commenting goes beyond link building. As a matter of fact, relying on blog commenting solely for the purpose of building your links is unreliable especially as most blogs are set to “nofollow links”. So while you are using it to build links, remember that it also builds brand recognition and helps you get recognized as an authority in your chosen field.
Which pages should you link to when blog commenting?
Even though your homepage is the window to your company, your link building effort should be focused more on your interior pages. Why? Because this is where your most useful content are. Therefore, ensure that in your blog commenting, you link to pages or posts in your website that directly relates to the topic you are commenting on. For example, if the blog post is talking about artificial link building, link to a post on your website that deals with the same or a closely related issue.
How long should you wait for your blog comments to be effective?
Not every comment you make on blogs will go through. For one reason or another, most of them will not make it through whatever filters system the blog owner has in place. Don’t let this frustrate you. If your recent comment does not go through, proceed to the next blog on your list, and if that one doesn’t go through also, skip it and move on.