Trilobyte Digital, Brighton based SEO agency, are your go to experts for link building. Here are some common misconceptions that we are happy to clear up for you!
Content marketing, like every other aspect of the internet, and even life is surrounded by its own set of myths and misconceptions. Most of them are logical enough, but others obviously should be taken with a pinch of salt.
Here, we look at 7 of these misconceptions that can harm your link building strategy
Do more links mean higher page rank?
It is well known that the number of reputable websites linking to content on your website greatly affects your page ranks. When you have a lot of authority sites linking to your site, it shows up your site as an authority resource also. However, page ranking goes beyond simply building links. Google’s algorithm also places emphasis on content’s relevancy to users search queries.
Is link building dead?
After Penguin algorithm update launched in 2012, a lot of people assumed that link building died a natural death. This assumption is untrue. It doesn’t mean that link building is no longer effective for SEO; rather it means that you can no longer apply black hat techniques for your link building process. You have to attract links naturally with viral content or guest blogging.
Is it true that Link building is not easy?
Admittedly, link building is not as easy as most people would want it to be, especially when you consider aspects of the Penguin algorithm update that covers domain and page authority. However, it is also not as difficult as most people make it out to be. With the right resources and a bit of practice, you can be adept at link building just like a pro.
Is it a fact that link attraction is the only safe way to link build?
Link attraction means generating and promoting viral content which encourages other website owners to naturally link to it. Most content marketers assume that this is the only way to safely build links without running afoul of Google. While this is true in its own right, it doesn’t mean that other link building methods will get you penalized. So long as you focus on creating quality content for the end user, you will be safe enough.
Should anchor text include keywords?
Once upon a time, it was common practice to stuff your anchor texts with links relating to your content, product or brand. After a while, this became the accepted norm. But these days, Google algorithm updates will not allow such keywords exploitation. A better method is to use your anchor text to closely describe your content in a relevant and accurate manner.
Are Nofollow links useless?
Many publishers offer nofollow links on their blogs to maintain their domain authority and integrity, but because nofollow links can be seen by web users and not search engines, most people assume they are useless. The truth however, is that nofollow links can still bring traffic to your website, you only need to have a better understanding of how it works.
When link building does quantity of links matter?
While there is nothing like too much backlink, there is no guarantee that too much will be a good thing. What matters is the quality of the links. Just a single backlink from an authority website is far more important than ten links from low quality websites. It is better to invest your time and effort in getting the highest quality links that you can.