Link building is one of the most important SEO techniques when trying to climb the rankings for your desired keywords and yet it’s not an easy game, not in 2018. Trilobyte Digital, Brighton’s SEO specialists, give you a rundown on the best link building tools for 2018:
Every website owner knows the importance of SEO. It can even be said to be a deal maker or breaker when it comes to website success. Link building has always been one of the most effective strategies for SEO and can go a long way in increasing a website’s potential. Here we look at some of the best link building tools you can adopt this year.
How do you use infographics as a link building tool in 2018?
You must have heard time and time again that content is king. However, what you may not have heard is that the manner in which the content is presented matters. It has been discovered that the future of SEO may not lie with technical signals but social signals which requires content to be engaging, entertaining and useful. The best way to create content that meets these criteria is by using infographics. Infographics help put content in an easy to understand, interesting form that both human users and search engine find interesting.
Websites are increasingly looking for interesting content that is higher in quality than a lot of what can be found on the internet. If they know that your infographic content is popular, they would be willing to give you a link in exchange for reposting your content.
How do guest posts work to obtain links?
Guest posting came into vogue years ago as an effective way of generating high quality links. And this trend continues till date. Guest posting is very simple, it involves creating an impressive article for another website in such a way that it would increase your SEO link juice, and make people see you as an authority is your field.
Your goal when guest posting is to get published on as many reputable websites as possible. This will give you the much needed exposure to a wider market audience and you can gain a backlink from your guest post. You need to also look out for niche or syndicate opportunities which allow you to post on high authority websites. Gaining a backlink from an authority website like Huffington Post or Forbes will tremendously boost your credibility and drive significant traffic to your website.
How do you go about performing link building outreach?
To build a large repertoire of backlinks, you have to build relationships with other bloggers in your chosen field. This involves reaching out to them and convincing them that you have the right content for their websites. Don’t forget that you are not the only one contacting them for this reason, so you have to be proactive in your approach. One way of being proactive is by sending personalized emails which tells them they are talking with a serious person.
Another strategy to implement is link exchange. This involves accepting to place content with links to their website on your blog for the same favor.
Most content creators believe in buying links for building traffic; but, Google frowns at such practices. However, if the website selling these links doesn’t expressly advertise as a link selling website, you may be able to trick search engines.
There is little doubt that link building will remain a vital part of every SEO strategy. Link building carries serious potentials that cannot be ignored. With the above tools in your arsenal, you can be sure of a successful SEO experience this year.