If you are looking for effective SEO tips that would boost your website’s SERP rankings and drive traffic, then you need to look no further. Here are a collection of 20 top SEO tips that will actually work for you.
1. How do you use LSI Keywords for SEO?
Latent semantic index keywords are keywords that are directly related to the keywords your users are searching for. It works by observing users’ search patterns to look for how one keyword search relates to another. There are several tools such as Google keyword planner you can use to identify these keywords so that you can implement it in your content.
2. Add text to infographics
Infographics are a great way of creating engaging content for your users; however, as great as Google is, the search engine has not evolved to the point of understanding in for graphics, and it may not show up for relevant search. To resolve this, add texts below your infographics so that search engines can know what it is about.
3. Come up with unique titles
Whether you like it or not, your title is what would attract readers to your content; after all, it is the first thing their eyes will see. It is important that you use unique and catchy titles for every of your posts. This will not only engage your visitors, but search engines will also appreciate it.
4. Become a contributor on Authority sites
More and more people are discovering guest posting as an effective way of attracting more visitors. People will see you as an authority in your niche, especially if you submit your content only to reputable websites. You can enjoy tremendous traffic from visitors who click on the link in your bio when looking for more content from you.
5. Collaborate with others
While there are people who can produce extraordinary content on their own, others may need to work with other people to produce the same level of quality. If you cannot create quality content on your own, then by all means, look for people who can. When it comes to optimising for search engines, content is king.
6. Gather and publish data
Regardless of the type of content you are working on, it is important to include credible links and verified data where needed. Don’t forget that visitors are looking for content written by people who are obviously authority in the field, and a well researched data will show you are one.
7. Put long tail keywords in title tags
Long tail keywords are keywords that contain terms and phrases people use when search for content on the Internet. It is typically made up of at least 4 relevant keywords and has a higher rate of conversion than regular or short tail keywords. “IPhone 8 Plus silicon black case” is an example of long tail keywords. Even though they are usually used for products content, they can also serve for normal blog posts.
8. Treat your product page like a blog post
Most business owners treat their product page like an uninteresting part of their website, but this shouldn’t be so. Your products page also have the capacity to attract visitors but it needs your hell to do so. This means treating it just like you would treat your blog page. For example, use latent semantic index keywords on your product page so that search engines can show it up for semantically related search. Also, ensure that each product has a well written description containing relevant long tail keywords.
9. Get a reliable web host
One thing many website owners fail to understand is that a poor web just can tremendously affect the visibility of your website. Poor page load speed, server downtimes and a lot o hosting related issues can affect your user experience, and this will surely result in your website having poor ranking in SERPs.
10. Make social sharing buttons easily accessible
Social media is increasingly becoming an effective tool for SEO. A good percentage of website traffic comes from social media posts and comment. It is therefore important that you integrate social sharing on your website, and place the buttons in easily accessible areas of your website. As long as you have useful content, people will want to share it. You have to make it easy for them to do so.
11. Keep your content updated
Chances are you have come across contents online originally written years ago, but show a recent revision date. This tells visitors that the content contains information that is relevant in the present day. It also tells search engines that the content can be used for relevant searches. It is important that the content in your website is always fresh and up to date. It keeps you relevant in your chosen field.
12. Use search engine friendly URLs
If you are using any of the popular CMS for your website, your first action should be to change your URL structure of your website. Set it to a more user friendly style that search engines will understand. It is only when search engines understand your URL that they can bring them up in SERPs for related search.
13. Use keywords in your titles
Search engines pay more attention to keywords that appear towards the beginning of the content. And because your title appears towards the top of your content, it makes sense to include relevant keywords in it.
14. Pay attention to spelling and grammar
While it is okay for users to misspell the words they type when searching for content, it is totally unacceptable for your content to have grammatical and spelling errors. This can harm your website rankings and make users think you don’t know what you are talking about.
15. Link to other quality websites
Linking to other websites makes them aware of your existence. And if you are fortunate, and have quality content on your website, they may end up linking back to you.
16. Research the competition
It is very possible for the competition to know something you don’t, and how else to find out than to research them. When you research the competition, you can find out who is linking to them, the keywords the use and other SEO strategies they are implementing.
17. optimise for local search
If your website offers content that is specially meant for local users, then you need a strategy to help you rank well in results for local search. One simple method is to include location somewhere in your keywords. For example, “SEO experts in San Francisco” This will users and search engines that you offer SEO services in the area mentioned.
18. Produce great content
Since the inception of the internet and content marketing, quality content has always been the basis for success. In other words, ensure that the content on your website is of the highest quality, relevant and highly engaging to your intended visitors.
19. Remove duplicate content
Content that appear on multiple URLs on your website is detrimental to your page rankings. It is important that you clear your website of duplicate content. If this is not possible due to the nature of your website, use a canonical tag to help search engines differentiate the original page from the duplicates.
20. Publish long content
Research has shown that long content is associated with higher page rankings than short content. This does not mean that publishing long content will place your website in the number spot of Google SERP. However, it is advisable to write contents of 1000 words and above for better search engine and user appeal.