An SEO Resource
Like many SEO professionals we attended this year’s April event of Brighton SEO, the unique search engine optimisation and networking event hosted by RoughAgenda’s Kelvin Newman that takes place twice a year in our lovely seaside haven of Brighton, here in the UK.
Whilst we went to our fair share of presentations on the day and learned of interesting new developments in our industry, sadly we couldn’t hope to see them all. Equally by the end of the day we hit the pub where we furiously networked and swapped tricks of the trade with other likeminded industry professionals.
As such we have put this Ultimate Roundup Guide together to point you to a collection of resources that were created by more dedicated and less inebriated individuals and SEO agencies here in Brighton and further afield (we salute you!)
Brighton SEO – The Conference Itself
Firstly we’d be remiss if we didn’t point you to the official site of Brighton SEO’s conference itself. Here you can get up to date info on Brighton SEO as they build up to their next event of 2018. You can also visit their Facebook page here and view their Twitter feed here, to keep an eye on the world of SEO in Brighton.
In addition you can look at the different ticket options that were offered for the event. This might be useful if you’re forward thinking and planning. Figure out which sort of ticket package suits your circumstances for future conferences.
An introduction to the event – The Daily Telegraph
A far better writer than ourselves can give you a nicely presented introduction to what Brighton SEO is all about. Here Louise Merry of the Daily Telegraph gives you the lowdown so we don’t have to…
A roundup of roundups – Brighton SEO April 2018
So here starts our roundup of roundups of the various presentations and seminar groups that were held at Brighton SEO 2018 last April. Some of these may duplicate content but the idea of this post is to create a mega-resource so no small details are lost and because seeing the conference through the eyes of different types of SEOs is fascinating (see my ramblings at the end for why I think so).
- First, we have this fantastic conference roundup by Impression. Seems they have really gone to town on this and each resource contains a ton of information including slide notes and handout info, and most importantly some have photos of the actual presentation.
- Second on the list is this impressive roundup of our favourite SEO conference in Brighton by the awesome Pi Datametrics. I’ve visited these guys at their building in Brighton and they are at the top of their game SEO-wise. Their tool is also on a par with SEMRUSH and I’m keen to get my hands on it one day when I can afford its monthly cost (it’s not cheap!)
- Next, we have another similar roundup from SiteVisibility. Who knows, maybe they picked up on some significant details that the others missed. Check out their Brighton SEO roundup here. They also have an archive of roundups from previous conferences which may be of interest.
- Here is an interesting one. Clearly a bit more of a personalised take on the event back in April. This one is Crafted’s guide to Brighton SEO.
- Interested to see Brighton’s SEO event through the eyes of a non-Brightonian? Here are the team at Climb Online’s individual takeaways from the day. Again, this adds perspective to anyone looking to get as much as they can from our Ultimate Roundup Guide to Brighton SEO April 2018.
- At number six is quite a dry but informative audit of the day from the folks over at Identity. A little sparse in places but worth a look.
- Another out of towner wrote this overview of the event – Summit have offices throughout the UK but also in Prague. The conference is so successful it draws visitors from all over the world every time it’s on.
- In final place in our ultimate roundup guide is this fantastic account of the April 2018 event from Helen at Maidstone’s own Reflect Digital. I think this first-person takeaway is the crowning piece in our ultimate roundup guide to Brighton SEO April 2018.
Two types of SEO Professional
It really is helpful to read all the roundups in our guide. Each writer chose to see different combinations of the day’s presentations / seminars so the information in each roundup is naturally unique. Most importantly they’re all written by SEO professionals with different backgrounds and perspectives on SEO.
I particularly like how Helen at Reflect Digital mentions her background as being a strategic one rather than a background in development.
SEO has two such distinct skillsets; on the one side we have Tech SEOs who at the top of their game possess what I can only call a wunderkind / savant relationship with the nuts and bolts of SEO. Here I’m thinking about my old mentor Mark Sharron of Sussex SEO in Hove. Tech SEO’s like him are almost like Neo in The Matrix; they don’t see the code anymore, it becomes like a language they can tangibly see.
On the other side of the SEO skillset spectrum are people who in the old days would have spent their careers in PR, Advertising or more traditional forms Marketing. Let’s call these the SEO Strategists; someone to whom the SERPs are a battlefield and must be navigated by a skilled commander. SEO Strategists have the gift of the gab. They can communicate the complex factors at the heart of SEO in a simple and understandable way to their clients. Instilling the confidence required to invest in an industry that is famous for its snake oil salesmen is no mean feat.
A good SEO of this nature has his strategy both fully mapped but infinitely malleable; he employs a holistic approach and draws on all aspects of PR, Marketing, SEO, Social, Email Marketing, PPC, Branding, UX Design & Advertising.
Your identity as an SEO – a phenomenological approach
Now in reality it’s not a question of ‘which type of SEO are you?’ Whilst we do see extreme examples of pure Tech SEOs and pure SEO Strategists usually a successful professional SEO contains a bit of both. Some people are 70% Tech SEO and 30% Strategist (probably the more common balance of the two qualities as most SEO’s start out as developers).
What I find interesting about our Ultimate Roundup Guide to Brighton SEO April 2018 was that each account, particularly the personalised ones, come from SEO professionals who’s balance between Tech and Strat are all wildly different. That’s why some of the notes they’ve so proudly collected present some of the most basic ideas that a Tech SEO takes for granted. Yet these are the ones that you want to read. For the writer to be a successful SEO but not natively from a tech background means they brought something else to the table.
Being an SEO means different things to different people. We all have different approaches, different skill sets, different ways of thinking and ultimately different ways we ended up in the SEO game.
We here at Trilobyte Digital SEO agency in Brighton hope you enjoyed our Ultimate Roundup Guide to Brighton SEO April 2018 and have used it to gain a meta perspective on the intellectual offerings of that balmy April day.