At Trilobyte Digital we are up to date on the latest SEO strategies and want to share them with you. Here are the top 3 to drive traffic to your small business site. Remember if you are looking for SEO in Brighton or anywhere else in the UK then contact Trilobyte Digital today to speak to one of our experts.
One thing is important when it comes to making money from your site, and that is traffic.
While it’s true that traffic doesn’t always guarantee earnings, it is an important part of what can make your website more profitable, because to make those sales you need traffic to your website, which helps in getting your product and content out to a larger audience. In essence, when you have low traffic, instead of just focusing on a content that has the right information, focus more on creating contents that has share value and would prompt your readers to share them, as well as other actions that can generate traffic.
So let’s talk about those traffic increasing strategies.
SEO Strategy 1:
How do you locate your niche influencers and discover what they are interested in?
Your niche refers to the content or product in which your website and the kind of materials you write belong to. In every possible niche there are those who have a large following and audience; these are called the influencers, and they can play an important role on traffic flow to your site. These top of the niche individuals are always on the lookout for articles and information to share on their website, and if they happen to share something of yours, this can greatly increase traffic to your website. It is therefore relevant to write on topics which influencers would find interesting enough to share; by finding out what issues and topics the niche influencers are generally interested in, you’ll know what to put in your content thereby creating an avenue for increased traffic flow to your website.
SEO Strategy 2:
How do you discover content that is relevant to your topic?
While it’s important to have your audience in mind when creating your content, it is more important to consider what the niche influencers would like; after all they’re the trend setters and people will follow whatever the trend setters find appealing. It is therefore important to note that even if your content contains material that is new to the audience, if the trend setters find the material appealing, so will the target audience.
SEO Strategy 3:
How do you create content with share value?
When researching for content material, it’s important to ask yourself if the content is something anyone would want to share. There are particular topics that people would be more willing to share, and researching and creating content on those topics are a good way to increase traffic to your website. Contents have share value if people would want to share them after reading them.
According to behavioral studies on what people love to share, people are more likely to share content that make them feel and look good, and whichmakes them appear more interesting to their friends. According to this behavioral research, people were also more likely to share contents which made them appear intelligent to their friends. Creating contents on trending topics and adding data that supports what people have been talking about will give your content share value, as people are more likely to share content that supports their ideas on a trending topic.