Anyone can say anything about online marketing without having to mention Social Media at some point. Once considered a fad, Social Media is here to stay in the world of Digital Marketing and everyone recognises the need to incorporate it into their marketing strategy. However, not everyone is aware of how best to make Social Media work for them, without having to do more than is necessary. This is where we come in.
At Trilobyte Digital, we help you make sense of the vast world of Social Media and the plethora of tools available to you. With the right tools, you can do so much more with Social Media. You’ll be able to generate useful statistics, manage and monitor your Social Media performance. We have already taken the time needed to test many of the tools available in the market, so you don’t have to go through that process yourself.
Which Social Media tools do we recommend?
Once you know how to effectively utilise Social Media, you will be unstoppable. You certainly don’t have to use every Social Media tool, because you can achieve the desired results by choosing just a few effective ones. There are different categories of Social Media tools you should consider:
Social Management Tools
Tools like these are amongst the most popular used by individuals and businesses alike. They allow you to manage all your Social Media profiles across various platforms from a single dashboard. One example is HootSuite.
Social Productivity Tools
This category of Social Media tools includes those that help you maximise productivity by automating certain tasks. You’ll be able to schedule updates to your Social Media accounts and automatically identify spammers. One such example is SocialOomph.
Social Influence Tools
Every brand needs a way to measure the social influence they have been able to gain with from their Social Media presence. There are tools that measure influence, using data from several Social Media metrics. Klout is an example of this type of tool.
Social Mobile Tools
The world has gone mobile and nothing fuels that more than Social Media. It is best to work with Social Media tools that have a mobile version, so you can work on the go.
Social Tracking Tools
There is no point putting a Social Media campaign out there if it’s not going to be tracked. It is important that you measure whatever impact your social campaign may have at any point in time. That is the only way to make sure you are getting it right.
Social Monitoring Tools
Tools in this category allow you to monitor live conversations – something that businesses can use to enhance their campaigns. An example is Trackur.